Blogs / Podcasts / Articles » Podcast

Real Marketing Bull (Bo)
Blog Entry

Episode #005: Extended Warranties, Service Contracts, Bull Poop

Monday, August 24th 2009 @ 3:57 PM (1 ratings)    post viewed 14177 times

click to download this audio file

Extended Warranties, or "Service Contracts", are a very lucrative business.  But does this help or hurt you, the consumer?  Find out what bull is used the marketing of these programs and arm yourself with some good info before your next encounter with a blue-shirted checkout kid.

Share
Comments

Gavin Shoebridge
Free Access
KiwiEV said on Monday, August 24th 2009 @ 9:55 PM:

Excellent stuff. But I feel like such a fool. I bought an extended warranty 2 months ago on a DVD/HDD recorder and I haven't even got close to using it - and I probably never will.

I'm going to skip extended warranties in the future, unless the product is fairly mechanical and/or Australian made.


This Site is Powered by iGrOOps.