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Real Marketing Bull (Bo)
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Episode #005: Extended Warranties, Service Contracts, Bull Poop

Monday, August 24th 2009 @ 3:57 PM (1 ratings)    post viewed 15684 times

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Extended Warranties, or "Service Contracts", are a very lucrative business.  But does this help or hurt you, the consumer?  Find out what bull is used the marketing of these programs and arm yourself with some good info before your next encounter with a blue-shirted checkout kid.


Gavin Shoebridge
Free Access
KiwiEV said on Monday, August 24th 2009 @ 9:55 PM:

Excellent stuff. But I feel like such a fool. I bought an extended warranty 2 months ago on a DVD/HDD recorder and I haven't even got close to using it - and I probably never will.

I'm going to skip extended warranties in the future, unless the product is fairly mechanical and/or Australian made.

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