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Real Marketing Bull (Bo)
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Episode #006: Celebrity Endorsements

Monday, August 31st 2009 @ 2:24 PM (not yet rated)    post viewed 16245 times

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What do Catherine Zeta-Jones and T-mobile have in common?  Answer: a 20 million dollar contract!  Why would a company like T-mobile pay that much for an endorsement?  Why would YOU use the service because an actress is?  Consumer behavior is strange, fueled partly by logic but mostly by marketing bull.  Find out more.  Listen in!


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