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Real Marketing Bull (Bo)
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Episode #007: Donation Pressure at the Checkout Counter

Thursday, September 10th 2009 @ 10:42 AM (not yet rated)    post viewed 13436 times

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"Would you like to donate $1 to the 'save the worms' foundation?"  You probably don't, but do anyway to avoid the awkward social situation of declining an offer that would make you look like a heartless moron.  But should you feel that pressure?  Is it right for retail establishments to put you in that situation to begin with?  Join Bo and Ryan for the answers (according to us).

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