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Real Marketing Bull (Bo)
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Episode #008: Puffery the Magic Dragon

Monday, September 14th 2009 @ 2:49 PM (not yet rated)    post viewed 13338 times

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Without question, this is the best podcast in the world.  There you have it... puffery at it's best.  An entirely subjective statement that no reasonable person would take as fact... or would they?  Many marketers cross the line of harmless puffery into deception and outright lying.  Find out what you can do to spot this "puffery" and clean up your own marketing campaigns.

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