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A humorous but REAL look at hype, exaggeration, lies, deceipt, and marketers throw at us.
August 2009 Posts
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Coaching, including executive, business and so-called "life coaching", is a growing industry. As a fairly young and self-regulated industry with no central or universally recognized industry association, opportunity abounds for scammers looking to coach you to the next level of success, or even to help you become a self-proclaimed coach. Bo and Ryan discuss some of the red flags and pitfalls to avoid when seeking a credible professional coach to help you reach your business and personal goals.
Hey Guys, great advice! I love your podcast...wish I had it about 5 years ago, I may be a few thousand dollars richer. I liked the points about certification of coaches, and the reading of the over the top sales letters.
Look forward to hearing more.
Glen Evans
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Generally, this is good information. People are duped by "coaches" and "coach training" every day. It is very sad. However, that is why the International Coach Federation has very rigid standards of certification and you should not lump them in with the other associations. They are recognized by many top corporations around the world as the gold standard. Many require this certification before hiring coaches. Therefore, I think you should look into credentialing requirements before you infer that they are flaky. They are the universally recognized industry association by thousands of people world-wide. And they are working hard to help the consumer differentiate the trained, qualified coaches from the scammers you mentioned. Since coaching looks like it is here to stay, and many people truly benefit from good coaches, the ICF is an essential player in this industry.
